Shell

Helix Ultra



THE
PROBLEM

With lubricant being a low involvement category, Shell Helix Ultra 0W is almost invisible to customers who pay little to no attention to it.


THE
SOLUTION

Make Shell known as the leader in lubricants by delivering the concept that Helix Ultra 0W, the best synthetic lubricant with the most advanced technology, is born to create a new era of lubricant.





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THE
WORK



the intro  |  the work  |  the people  |  the cabinet  |  contact