Friso

Heritage



THE
PROBLEM

Every brand in the infant formula market adopts the same strategy to drive brand preference – to use endorsements and claim it is imported and backed by science. Friso needs to find a way to stand out in a sea of sameness to drive brand preference.


THE
SOLUTION

We strategically produced a film to create brand preference with emotion than reason. Our film highlighted our understanding of every mom’s desire to provide the best for their babies and that Friso’s own farms can bring the very best of nature to them.





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THE
WORK



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