MANULIFE

MOVE X YOUTUBE FANFEST 2018



THE
PROBLEM

Since the launch of MOVE in 2016, Manulife has successfully engaged with Gen Y. With no new news in the pipeline for ManulifeMOVE in 2018, Manulife needed to find a solution to keep Gen Y MOVErs moving.


THE
SOLUTION

Sustain the momentum with Gen Y and to keep them moving by partnering with YouTube FanFest to create an exclusive branded experience that keeps Gen Y MOVErs moving at different levels.



RESULTS

GENERATED SOCIAL VIDEO REACH OF


3.65M


INCREASED ENGAGEMENT WITH GEN Y BY


40%


UPLIFTED GEN Y SALES BY


22%




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THE
WORK



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