Café de Coral

SIZZLING PLATE



THE
PROBLEM

The Sizzling Plate, a core product during the dinner segment, has been served at Café de Coral for many years. Café de Coral wants to reignite consumers excitement toward the product to boost sales.


THE
SOLUTION

Boost patronage by playing with the Sizzling Plate ritual to dramatize and remind consumers the excitement of anticipation of the hearty meal to come.





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THE
WORK



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